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Opinions

  • Scattered Dutch Political Landscape to Result in Rainbow Coalition

    March 16, 2017

    Are you doing business in the Netherlands or exploring the Dutch market? Then the current political situation is relevant for you.

  • Fact-Fair Play

    January 23, 2017

    For some decades already, what citizens in the Netherlands are permitted to know about public administration has been growing. While King William II made unilateral decisions, there is now, fortunately, the transparency of parliament and policy makers and, of course, the Government Information Act (or WOB, in Dutch). These days, we live in a world of openness and transparency, even in business and healthcare: the decision-making processes, the production chain, the financing, the mistakes made, the...

  • Polarised Netherlands on the way to unpredictable election outcome

    January 20, 2017

    Although the year 2017 is set to be largely characterised by elections for Europe’s major powers, France and Germany, this also applies to the ‘largest’ of the EU’s smaller member states: parliamentary elections are to be held in the Netherlands on 15 March. And predicting the results – and therefore also the course of the formation of the cabinet to follow – is more difficult than it has ever been.

  • 7 things you need to know when deploying social media

    January 17, 2017

    Over the past few weeks, professional media for online marketing have been full of trends and predictions for 2017. Virtual reality, games on Snapchat and chatbots: the new year looks promising! But what do you actually need to know if social media marketing is new to you?

  • Lobbywatch NL: watchdog with a blind spot?

    December 22, 2016

    Lobby watchdogs are to be applauded, as they stimulate transparency in the political dialogue, so that the facts of all parties involved can be fairly weighed.

  • Teamwork for social inclusion: Zonnebloem

    December 8, 2016

    In the Netherlands, the entire FleishmanHillard team joined forces for the #FH4inclusion initiative, by doing what we are best at: developing an integrated communication strategy. This time for charity, literally. De Zonnebloem is an old-established Dutch organisation aimed at physically-challenged people aged 18 and upwards, for whom it organises activities and facilitates home visits. There is a strong link to the FH|70 programme: after all, Zonnebloem's goal is inclusion; enabling participants to be part of...

  • Healthcare after 15 March: what will remain the same, what might change?

    November 10, 2016

    With the ink on the election programmes barely dry and members expecting to force changes during the upcoming conferences of the political parties, is it too soon to predict where the country is heading after 15 March 2017? Not at all, some broad conclusions can already be drawn. Like in healthcare. Much has already been said about whether or not to maintain the system and the own risk. But what does the political establishment have...

  • Occupational hazards and the difference between goals and means: what do we measure and why?

    September 29, 2016

    Every trade has its own occupational hazards. A close friend of mine still has to suppress the urge to symmetrically rearrange items on half-empty shelves in a supermarket. And it has been a very long time since he stacked shelves as an after-school job. One of the occupational hazards of being a communications professional is that you ask yourself about every single item that appears in the media: ‘how did that end up here?’ Did...

  • Tips for transparency

    July 7, 2016

    Just like hygiene and safety, transparency is something you just cannot be against. Yet transparency is a vague and mysterious term, a sound bite and an ideal word for buzzword bingo. Moreover, transparency also has its dubious sides. For instance, under the influence of transparency, top incomes in the healthcare and housing sectors increased explosively between 2000 and 2010. Logical – as the incomes were made public, managers discovered that colleagues in similar organizations were...

  • Turnover now, turnover later?

    May 31, 2016

    It’s late Friday afternoon as I write this. Time to go home? No, let me first run through this week with myself. Why don’t look over my shoulder? You might recognise my challenges and learn from them, or teach me something by responding with your tips or questions to this blog. Both are greatly appreciated. It was a week that, in one way or another, it all came down to the relationship between turnover and...