Archive

Year: 2010

  • Blurred Transparency

    December 14, 2010

    Ever since the clash between Greenpeace and Shell about the Brent Spar oil rig in 1995, transparency has become an increasingly compelling point on the corporate agenda. As a result, businesses have been obliged to furnish increasing insight into the world behind their closed doors. And this is no easy task, given the fact that there is often a discrepancy between the image that a company or government body creates or promotes and the things...

  • Social Networks Are the Banks’ Best Friends

    November 26, 2010

    Social networks like Hyves and Facebook are the banks’ best friends rather than their competitors. The claim in De Telegraaf on 8 November that social media will take over the role of banks in the long run is unjustified. Financial institutions are increasingly making use of social media to improve communication with customers on either side. The announcement that ‘the first American bank has now opened a virtual branch on Facebook’ is hardly groundbreaking news...

  • America Lobbies the Dutch People

    November 26, 2010

    Recently, I spotted a piece on the front page of ‘de Volkskrant’ with the title ‘Call from Obama’. In a big editorial, President Obama emphasised the great importance of the European-American alliance within NATO. “Taking steps together towards a situation where the Afghan people take more and more control” are the soothing words Obama uses to convey the simple message that the Netherlands should get on and send that mission to Afghanistan! “So what?” you...

  • Enthusiasm and Reticence About the Use of Social Media for Internal Communications

    November 16, 2010

    AMSTERDAM, Nov. 16, 2010 — Fleishman-Hillard in the Netherlands has commissioned a random survey among business relations into the use of social media for internal communications. Despite the fact that there is substantial interest in this communication channel, there is a sense of reticence concerning its use. The respondents nevertheless admitted that there were numerous benefits to be gained, such as swiftness, the efficiency offered by real-time dialogue, location independence, extended reach, the thermometer function...

  • Political Tweets

    November 2, 2010

    Dutch Civil servants must feel really jealous of politicians sometimes. The latter are directly elected by the voting public, and are permitted to interrupt those on the government benches with smart one-liners, while they also have the opportunity to bluntly express their opinions in social media. After all, it is a politician’s duty to represent the electorate and enter into direct relations with them wherever possible. Hyves, Facebook, a video blog or Twitter: All are...

  • Youp Van ‘t Hek Is Back on the Warpath

    October 26, 2010

    Anyone who can still remember the beer brand Buckler, probably also knows what sort of havoc Youp's wrath can wreak: the total destruction of a brand. His latest prey is the current phenomenon of the telephone helpdesk. The reason: his own bad experience with a telecoms provider’s helpdesk. If Youp is to be believed, then the gist is that a problem has arisen, that the provider fully appreciates the fact and admits on the telephone...

  • Fleishman-Hillard Brussels: Consultancy of the Year Nominee, European Public Affairs Awards 2010

    October 25, 2010

    We like to announce that our colleagues of Fleishman-Hillard Brussels have been shortlisted for “Consultancy of the Year” at the 2010 European Public Affairs Awards. It’s been a great year all-round in terms of the usual measures of success for the Brussels office: profit growth (30%), new hires (22 people so far in 2010), and staff retention. What we’re most proud though is the root of this success: the fact that Brussels has been able...

  • Time for a Rethink About Twittering Politicians?

    September 27, 2010

    The ‘CDA member from Tilburg’ has asked party chairman Bleker to allocate him speaking time during the party conference in order to express his vision of the intended cooperation with the PVV. Whether Ernst Hirsch Ballin will this weekend try to again drop a bomb on a possible CDA/VVD government with PVV support is still unknown. What is clear, however, is that Hirsch Ballin seems to have joined the ranks of CDA heavyweights who are...

  • Two New Consultants Boost the Ranks of Fleishman-Hillard

    September 23, 2010

    AMSTERDAM, Sept. 23, 2010 — Communications consultancy firm Fleishman-Hillard Amsterdam has further expanded its team with the addition of consultants Charlotte Burgers and Marlies Hanifer...

  • David Wolff Joins Fleishman-Hillard Communications Consultancy

    August 27, 2010

    AMSTERDAM, August 27, 2010 — David Wolff recently assumed the post of associate director of digital at Fleishman-Hillard Amsterdam. His appointment is aimed at the further expansion of Fleishman-Hillard’s digital capabilities...