Year: 2011

  • A Look Ahead to 2012 and More Digital Highlights

    December 20, 2011

    The end of 2011 is in sight and the strings of reviews and prospects for the coming year are upon us again. This month, we spotlight a number of them for you. But also in this issue: The psychology of the gamification phenomenon The new Twitter Facebook and community news...

  • Fleishman-Hillard and OneVoice Receive Six Nominations for European Excellence Award 2011

    November 25, 2011

    This year, Fleishman-Hillard has once again received multiple nominations for the European Excellence Award. We were shortlisted in the categories ‘Non-Governmental Organisations’, ‘Corporate Social Responsibility’ and ‘Poland, Russia, Ukraine’. As part of the global OneVoice consortium, we were also nominated in the categories ‘Event’, ‘Evaluation’, and ‘Belgium, Netherlands, Luxembourg’.

  • Facebook and Google+ Developments and More Digital Highlights

    October 18, 2011

    Every month, Fleishman-Hillard presents a number of digital updates relating to the previous month. This month: What do the changes to Facebook mean for organizations? The first updates on the Google+ brand pages The latest social media facts & figures...

  • Social Business, Community Management and More Digital Highlights

    September 8, 2011

    Every month, Fleishman-Hillard’s digital team presents a selection of last month’s most noteworthy and interesting articles. All you need to know to stay informed! This month’s highlights include: The digital skills every PR pro should have Handy tools: PopShared and Favstar An Altimeter Group study: from social business to crisis communication...

  • Big Data, Data Visualisation and More Digital Highlights

    August 12, 2011

    This latest issue of Digital Highlights features a selection of the most striking messages from the Fleishman Hillard digital team of the past month. These include: New roles for PR professionals Big data trend and new forms of data visualisation Pfizer hacked on Facebook and the debate concerning the security of Facebook Once again, plenty of Google+ Plus lots of other things that have come to our attention over the past weeks. We hope you...

  • Extra Invitation: Social Media Benchmark

    July 25, 2011

    From Broadcast to Social Business: where does your company stand? Fleishman Hillard was recently approached by SRM to organise a guru session on Social Media. With over 11 years of practical experience in digital communications, our digital strategist David Wolff sketched an image of the current field of play and the implications of social media on the communications sector. This outline, rich in practical examples and tips, received such a positive response, that it feels...

  • A changing global order and lesson learned from Japan

    July 19, 2011

    The world is on fire. It’s a feeling many get from recent news about the Arab Revolutions, the debt-crisis in Greece and natural disasters in Japan and most recently, the Horn of Africa. As an international communication agency with over 80 offices at all continents, Fleishman-Hillard monitors these global developments closely. Our colleagues analyze the impact of these developments from a geopolitical perspective. I’d like to share two recent publications with you:

  • Clear communication essential for the future of energy supply in the Netherlands

    July 14, 2011

    The Energy Report Minister Verhagen sent to parliament in June has had a mixed reception from the public. Some have called his approach to energy policy 'pragmatic and realistic', while others accuse Verhagen of 'postponing difficult choices’. However you interpret his plans, one thing is certain: clear communication regarding the future of energy is essential for the success of any energy policy.

  • Google vs. Facebook and more digital highlights

    July 12, 2011

    Do you have trouble assessing what online news is relevant and of value for you? Don’t worry! The digital team at Fleishman-Hillard Amsterdam regularly updates you on the best case studies, news, practical tools and interesting background articles. In brief, the highlights in this edition: Google vs. Facebook Virtual shopping in South Korea Facebook Rank Edge important for search And more...

  • Phone Hacking, Andy Coulson and Media Regulation

    July 12, 2011

    For those of you following the unfolding developments around phone hacking and the News of the World, here is FH London’s latest update on some of the media and political implications in the UK. The phone hacking scandal is not only followed closely in England, but in many countries abroad. Also in the Netherlands there is a lot of attention. Nieuwsuur devoted attention to it and NOS Journaal (Dutch national news) maintains a blog about...