December 18, 2012
On Thursday 29 November, Fleishman-Hillard presented the results of a large-scale study into the changes in the field of internal communications. The question of whether the financial crisis has had an impact on the role, significance and importance of internal communications was answered with a clear ‘yes’...
November 6, 2012
On Wednesday 31 October, Bill Black, an insider at the Democratic Party and Vice Chairman of the Fleishman-Hillard Global Public Affairs Practice in Washington DC, gave us a look behind the scenes of the Obama 2012 campaign. Bill provided those present with insight into the highly advanced communications strategy behind the Obama campaign. The central issue was: what can we learn from the Obama 2012 campaign?
October 1, 2012
ST. LOUIS, Sept. 24, 2012 — Fleishman-Hillard has been named 2012 Global “Public Affairs Agency of the Year” by The Holmes Report. The influential industry publication recognizes the agency for its strong presence in Brussels, in particular its digital and financial capabilities. The honor also is based on the agency’s offerings in Washington, D.C., and across Asia Pacific.
September 21, 2012
Philips Healthcare project beats Cannes Grand Prix winner in the Digital Communication Awards Amsterdam, 19 September 2012 – Along with communications agency Fleishman-Hillard, as part of the global Omnicom consortium OneVoice*, Philips has won a Digital Communication Award in the category ‘Twitter Profile’. The parties collaborated with the Catharina Hospital in Eindhoven on the social media project ‘The social heart of surgery’, to put healthcare innovation firmly on the map in the Netherlands. The project...
September 20, 2012
Can you still really enjoy a nice chicken drumstick? Then you must be one of those people who have actively turned their backs on news consumption. The rest of you are probably looking back nostalgically on the time when you could relish a nice piece of meat without worrying about your health. So where did it all go wrong?
September 17, 2012
“Twitter campaign ineffective” was the headline that appeared a few days ago in the Nederlands Dagblad, who interviewed two researchers from Radboud University about the effect of using social media to generate votes. The timing was well-chosen, of course. Right in the middle of a political campaign in which the ‘experts’ tumble over one another in order to analyze every aspect of the campaign down to the last detail, a blunt denial of the impact...
September 10, 2012
When the ballot boxes close on 12 September, an interesting time begins for lobbyists. How can they ensure that their wish list is incorporated into the coalition agreement? After an earlier blog post on lobbying around election time, now a feature on lobbying while the cabinet is being formed: a matter of drawing attention to your message at the right time and through the right channels.
September 6, 2012
Social media are dominating both our private and business lives. A level playing field has been created where everything and everyone is connected and where being social determines your success. Associations are also finding their way within those media. What is the best route?
August 14, 2012
I have recently, to mark the 5th anniversary of the Advertising Law Association, given a presentation on the significance of the Zero Moment of Truth for advertising law. The pressing question facing us is whether consumers still need protection in the current media landscape, or whether we are indeed guilty of over or underestimating consumers. A brief overview follows below...
August 2, 2012
Dutch MPs use search engines on a daily basis and trust online information sources Online information sources are an ever-more decisive factor in determining a member of parliament’s point of view, according to research by communications consultancy Fleishman-Hillard. The main conclusion: Nine out of ten Dutch members of parliament say they make daily use of search engines such as Google for gathering information. MPs also trust online information sources. Fleishman-Hillard conducted the survey amongst 31...