December 18, 2013
The rapidly changing landscape is giving the communications branch pause for thought. So it’s not surprising that a new type of agency is needed to act on the changing demands of the business world. I wrote a chapter entitled 'Integrated vision on social' (in Dutch) about this changing landscape and the agency of the future for Joris Merks’ book “Schizofrene Marketing” (Schizophrenic Marketing), which won the PIM Marketing Literature Award 2013...
December 16, 2013
Amsterdam, December 16th 2013 - Curaçao Tourist Board Europe has selected communications agency FleishmanHillard to promote the holiday destination of Curaçao. January 1st 2014 is the official starting date of FleishmanHillard’s work for CTBE, although the agency is already supporting the tourist board in the run-up to the ‘Vakantiebeurs’ (travel trade fair).
November 27, 2013
It has not yet dawned on everyone, by any means, that as a communications professional it is essential to keep a close eye on Google's developments. I find that incomprehensible. After all, Google can certainly be seen as one of the online world powers. The company is innovating at a rapid pace, with relevance for users as their major principle. No communications professional can therefore afford to ignore the Google Hummingbird update implemented this year...
November 20, 2013
KIEV, Ukraine, Nov. 20, 2013 — FleishmanHillard Vanguard announced today that it has launched FleishmanHillard Vanguard Ukraine, a new office in Kiev.
October 28, 2013
Albert Einstein once said: if you can’t explain it simply, you don't understand it well enough. He could not have been more right. Let me start off by confessing that I have lost count of the number of times when I felt bedazzled by jargon or abbreviations and a bit later found myself using the same words. So yes, I admit I find it difficult to stay away from words like below. Don’t you? We...
October 22, 2013
FleishmanHillard has been appointed to support communications in the Dutch market and inspire Dutch food enthusiasts to become KETTLE® Chips consumers. KETTLE® Chips is the UK’s original and Number 1 premium snack brand. The international team decided to contract FleishmanHillard for Dutch communication and PR activities for KETTLE® Chips thanks to a good pitch from the agency. FleishmanHillard will start working on brand recognition, awareness and will create opportunities for KETTLE® Chips in the Netherlands...
October 3, 2013
In Berlin last week, we were presented with the coveted European Digital Communication Award for the second year in a row. Our campaign “How cars predicted Dutch general elections”, which we conducted for Marktplaats Auto’s, was voted winner in the category ‘Viral Communication’ by the international expert jury...
September 12, 2013
The first impression a new employee gets of a company is of great importance. Research shows that good onboarding programs lead to better engagement, productivity and business results. But it also shows that a brief introduction to the company along with a few training sessions is not enough. The new employee wants more than that. The onboarding program needs to be more personal and interactive, and the new employee wants to form a good idea...
September 10, 2013
We are proud to announce that, for the second year running, we have been nominated for the European Digital Communication Awards. Our case How cars predicted general Dutch elections - with Marktplaats has actually been nominated twice. Once in the viral communications category and once in the online data visualisation data and information design category. Two great nominations in two fantastic categories. Not only has the jury ranked us among the 5 best European cases...
August 26, 2013
On September 1 2013, Dr. Arco Timmermans will take up an endowed chair in public affairs at Leiden University – Campus The Hague. Timmermans will be conducting research into the role and significance of public affairs in the Netherlands. The foundation of the chair is an initiative of the Dutch Association for Public Affairs (BVPA) and is a first for academic research into the growing field of public affairs in the Netherlands. FleishmanHillard is one...