Archive

Year: 2013

  • The (PR) Agency of the Future

    December 18, 2013

    The rapidly changing landscape is giving the communications branch pause for thought. So it’s not surprising that a new type of agency is needed to act on the changing demands of the business world. I wrote a chapter entitled 'Integrated vision on social' (in Dutch) about this changing landscape and the agency of the future for Joris Merks’ book “Schizofrene Marketing” (Schizophrenic Marketing), which won the PIM Marketing Literature Award 2013...

  • FleishmanHillard Wins Sunny Pitch: Curaçao Tourist Board Europe

    December 16, 2013

    Amsterdam, December 16th 2013 - Curaçao Tourist Board Europe has selected communications agency FleishmanHillard to promote the holiday destination of Curaçao. January 1st 2014 is the official starting date of FleishmanHillard’s work for CTBE, although the agency is already supporting the tourist board in the run-up to the ‘Vakantiebeurs’ (travel trade fair).

  • Why You Can’t Afford to Ignore Google Hummingbird as a Communications Professional

    November 27, 2013

    It has not yet dawned on everyone, by any means, that as a communications professional it is essential to keep a close eye on Google's developments. I find that incomprehensible. After all, Google can certainly be seen as one of the online world powers. The company is innovating at a rapid pace, with relevance for users as their major principle. No communications professional can therefore afford to ignore the Google Hummingbird update implemented this year...

  • FleishmanHillard Vanguard Opens Office in Kiev, Ukraine

    November 20, 2013

    KIEV, Ukraine, Nov. 20, 2013 — FleishmanHillard Vanguard announced today that it has launched FleishmanHillard Vanguard Ukraine, a new office in Kiev.

  • Surviving in the Jargon Jungle

    October 28, 2013

    Albert Einstein once said: if you can’t explain it simply, you don't understand it well enough. He could not have been more right. Let me start off by confessing that I have lost count of the number of times when I felt bedazzled by jargon or abbreviations and a bit later found myself using the same words. So yes, I admit I find it difficult to stay away from words like below. Don’t you? We...

  • Kettle Foods Picks FleishmanHillard

    October 22, 2013

    FleishmanHillard has been appointed to support communications in the Dutch market and inspire Dutch food enthusiasts to become KETTLE® Chips consumers. KETTLE® Chips is the UK’s original and Number 1 premium snack brand. The international team decided to contract FleishmanHillard for Dutch communication and PR activities for KETTLE® Chips thanks to a good pitch from the agency. FleishmanHillard will start working on brand recognition, awareness and will create opportunities for KETTLE® Chips in the Netherlands...

  • Second Consecutive Win at European Digital Communication Awards

    October 3, 2013

    In Berlin last week, we were presented with the coveted European Digital Communication Award for the second year in a row. Our campaign “How cars predicted Dutch general elections”, which we conducted for Marktplaats Auto’s, was voted winner in the category ‘Viral Communication’ by the international expert jury...

  • A Good First Impression: How The Onboarding Program Impacts on Business Results

    September 12, 2013

    The first impression a new employee gets of a company is of great importance. Research shows that good onboarding programs lead to better engagement, productivity and business results. But it also shows that a brief introduction to the company along with a few training sessions is not enough. The new employee wants more than that. The onboarding program needs to be more personal and interactive, and the new employee wants to form a good idea...

  • Europe’s 5 Best Viral & Information Design Cases, According to the DCA

    September 10, 2013

    We are proud to announce that, for the second year running, we have been nominated for the European Digital Communication Awards. Our case How cars predicted general Dutch elections - with Marktplaats has actually been nominated twice. Once in the viral communications category and once in the online data visualisation data and information design category. Two great nominations in two fantastic categories. Not only has the jury ranked us among the 5 best European cases...

  • FleishmanHillard Founding Partner of Endowed Chair in Public Affairs at Leiden University

    August 26, 2013

    On September 1 2013, Dr. Arco Timmermans will take up an endowed chair in public affairs at Leiden University – Campus The Hague. Timmermans will be conducting research into the role and significance of public affairs in the Netherlands. The foundation of the chair is an initiative of the Dutch Association for Public Affairs (BVPA) and is a first for academic research into the growing field of public affairs in the Netherlands. FleishmanHillard is one...