October 28, 2014
An advice for branch - and professional organisations Is ‘looking after your members’ interests’ the same thing as ‘managing your membership’s reputation’? Many will be inclined to say that it is. But that is not entirely logical. Because fighting for your members’ interests can sometimes be at odds with the reputation of that same group of members. Often, the art is to find the balance between short-term and long-term interests...
August 19, 2014
A big survey by international communication agency FleishmanHillard and its research partner Lepere Analytics recently revealed a significant ‘authenticity gap’ between Dutch consumers’ expectations and experiences of 160 big brands: the Authenticity Gap. The Dutch banking sector did not score well in the survey, which could be explained by the banking crisis. But according to FleishmanHillard, this score is also reparable.
July 9, 2014
Amsterdam, 9 July 2014 – Major research by international communications consultancy FleishmanHillard and research partner Lepere Analytics reveals a significant ‘authenticity gap’ between the expectations and experiences of Dutch consumers with regard to 160 major brands in seven commercial sectors and twenty categories. The biggest negative gap between consumer expectations and experiences is visible in the area of innovation. The research shows not only the where brands are performing below expectation, but also where they...
April 23, 2014
One more month to go before the European Parliament elections. Which direction do the major political alliances want to take with Europe? What are the big issues for the next five years? And what is the value of these manifestos? Communications agency FleishmanHillard – with offices in not only Amsterdam and The Hague but also in Brussels – throws light on the European electoral programmes.
March 19, 2014
How communication can increase confidence in the food industry It has been a hot topic in the food industry for some time now: How can we create and maintain confidence? And within that context: How important is transparency and how can we promote it from within the sector? I remember that transparency came up several times during the 2012 VMT event as the key to increasing confidence. In fact: as an inevitable trend that the...
March 18, 2014
Cascading: a frequently used term in the internal communication discipline. Outside that realm, most people will probably be scratching their heads when they hear it. Cascading simply means communication messages being passed on within organisations, from the top down to the rest of the organisation. Imagine that the top of the organisation develops a new strategy, which is conveyed throughout the organisation. Larger organisations often attempt to cascade this new information: sending the information via...
March 12, 2014
A large part of FleishmanHillard’s operational field is in The Hague. It is therefore logical that our clients and relations more or less expect us to be physically represented in this city. Since 1 March that has been the case: we now have an office in The Hague, and at an excellent, central location: Plein 20.
February 14, 2014
Some interest groups have incorporated public affairs (PA) and communications into one department; others organise them separately. Why is that? And is there a golden rule about having the two disciplines in one single department or not?
February 10, 2014
After months of brooding on a social media strategy, it’s finally time for the roll-out phase. But how do you ensure, as an organization, that the social media strategy is widely supported and not just a bit of fun for a few marketing communications professionals? After all, employees are important ambassadors if you want to become a real social business. The following five tips will help ensure that social media are anchored in the business.
February 7, 2014
Intranet is an important tool in the media mix for internal communication specialists. Our research into the impact of the financial crisis on the role of internal communication shows that traditional intranet is increasingly making way for a social version. And this is a good thing too, as it ensures that organizations meet the demands of a diverse group of employees. We all know that effective internal communication begins with knowing your staff. But how...