Year: 2015

  • 15 March 2017 is tomorrow!

    November 16, 2015

    I know; we haven't even got to 2016 yet, let alone 2017. But the title of this blog was not, naturally, arbitrary. After all, we are well on the way towards the next Dutch general election, scheduled for Wednesday 15 March 2017. This gives companies and interest groups the opportunity to draw politicians' attention to their message. A few practical tips for steps you can already take now in the run-up to the 2017 election...

  • Look of dismay

    September 25, 2015

    He looked me straight in the eye – as did his American fellow top executive that same day across the Atlantic – the now former Volkswagen boss Martin. Straight into the camera, they apologised for the fact that Volkswagen had for years deceived us. Openness and transparency had clearly been advised. Excellent. And critical to our communications field. But would you have done it like that? I wouldn't. The resulting blow was enormous: in just 10...

  • FleishmanHillard Strengthens Global Crisis Communications Practice with the Expansion of FH 2020

    September 3, 2015

    Fastest way to react to a social media crisis ST. LOUIS, September 3, 2015 – FleishmanHillard Inc., the world’s most complete global communications firm, today announced the expansion of its crisis communications practice with the deployment of FH 2020, a digital media crisis management solution offered in all locations needed by clients and in the areas most effective for them. FH 2020 enables businesses to prepare, anticipate, detect and mitigate crises in real-time through a...

  • FleishmanHillard Expands Content Marketing Capability in EMEA

    January 29, 2015

    Strengthens Global FH ContentWorks Offering LONDON, Jan. 29, 2015 — Specialist, a content marketing agency designed to help brands and businesses engage customers and employees, today has merged its operations into FleishmanHillard’s FH ContentWorks as one of the lead content studios in EMEA. The move brings together professionals from news media, public relations and marketing to meet the growing need of brands for the constant delivery of engaging content...