News & Opinions

  • Scattered Dutch Political Landscape to Result in Rainbow Coalition

    March 16, 2017

    Are you doing business in the Netherlands or exploring the Dutch market? Then the current political situation is relevant for you.

  • Omnicom PR Group Agencies Combine Forces in France, Italy, Netherlands and Spain

    March 2, 2017

    Partnership to Provide Opportunities for Talent and Deliver “Best of” Teams from across Omnicom Public Relations Group for Clients AMSTERDAM, March 2, 2017 – Today, Omnicom Public Relations Group announced that FleishmanHillard, Ketchum and Porter Novelli are to combine their operations in four European markets. The new collective is driven by the combined strengths of the three global networks for career opportunities for talent and a broader and deeper basis for the provision of services and...

  • Fact-Fair Play

    January 23, 2017

    For some decades already, what citizens in the Netherlands are permitted to know about public administration has been growing. While King William II made unilateral decisions, there is now, fortunately, the transparency of parliament and policy makers and, of course, the Government Information Act (or WOB, in Dutch). These days, we live in a world of openness and transparency, even in business and healthcare: the decision-making processes, the production chain, the financing, the mistakes made, the...

  • Polarised Netherlands on the way to unpredictable election outcome

    January 20, 2017

    Although the year 2017 is set to be largely characterised by elections for Europe’s major powers, France and Germany, this also applies to the ‘largest’ of the EU’s smaller member states: parliamentary elections are to be held in the Netherlands on 15 March. And predicting the results – and therefore also the course of the formation of the cabinet to follow – is more difficult than it has ever been.

  • 7 things you need to know when deploying social media

    January 17, 2017

    Over the past few weeks, professional media for online marketing have been full of trends and predictions for 2017. Virtual reality, games on Snapchat and chatbots: the new year looks promising! But what do you actually need to know if social media marketing is new to you?

  • Lobbywatch NL: watchdog with a blind spot?

    December 22, 2016

    Lobby watchdogs are to be applauded, as they stimulate transparency in the political dialogue, so that the facts of all parties involved can be fairly weighed.

  • Teamwork for social inclusion: Zonnebloem

    December 8, 2016

    In the Netherlands, the entire FleishmanHillard team joined forces for the #FH4inclusion initiative, by doing what we are best at: developing an integrated communication strategy. This time for charity, literally. De Zonnebloem is an old-established Dutch organisation aimed at physically-challenged people aged 18 and upwards, for whom it organises activities and facilitates home visits. There is a strong link to the FH|70 programme: after all, Zonnebloem's goal is inclusion; enabling participants to be part of...

  • Healthcare after 15 March: what will remain the same, what might change?

    November 10, 2016

    With the ink on the election programmes barely dry and members expecting to force changes during the upcoming conferences of the political parties, is it too soon to predict where the country is heading after 15 March 2017? Not at all, some broad conclusions can already be drawn. Like in healthcare. Much has already been said about whether or not to maintain the system and the own risk. But what does the political establishment have...

  • FleishmanHillard’s Kris Balderston on the US elections

    October 31, 2016

    In October Kris Balderston, Washington insider and President Global Public Affairs and Stakeholder Management at FleishmanHillard, spoke with clients and relations of several European branches of FleishmanHillard.

  • FH NL event: Washington insider Kris Balderston on the US presidential elections

    October 19, 2016

    On Tuesday 18 October, Washington insider Kris Balderston, President Global Public Affairs and Stakeholder Management of FleishmanHillard, visited the Netherlands to discuss the US presidential elections with our clients and partners. Kris led the Global Partnership Initiative when Hillary Clinton was Foreign Secretary, before which he spent over 8 years as her deputy chief of staff in the Senate. FH Nederland regularly organises events of this type and makes grateful use of its worldwide network.