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  • Everything changed in 12,5 years

    February 29, 2016

    End of 2015 we started celebrating our 12,5 year/copper anniversary here in The Netherlands with colleagues, former colleagues and clients. We chose to keep our celebrations intimate and personal and hence in small committees. In November we raised our glasses with alumni. Last week, we organized for a group of clients with whom we experience true partnerships, a special edition of our ‘Table of Twelve…’ concept, for the occasion rebranded into Table of Twelve and...

  • Lessons learned at the Ukraine referendum campaign trail

    January 21, 2016

    On 6 April, the Netherlands will have its first consultative referendum since 2005. On the ballot, voters will be asked to tick ‘yes’ or ‘no’ regarding the law ratifying the Association Agreement between Ukraine and the European Union (‘and its Member States’ is missing, interestingly). The ratification law already passed both chambers of parliament successfully last summer. However, to the chagrin of many and the joy of even more, the possibility to instigate referenda came...

  • 15 March 2017 is tomorrow!

    November 16, 2015

    I know; we haven't even got to 2016 yet, let alone 2017. But the title of this blog was not, naturally, arbitrary. After all, we are well on the way towards the next Dutch general election, scheduled for Wednesday 15 March 2017. This gives companies and interest groups the opportunity to draw politicians' attention to their message. A few practical tips for steps you can already take now in the run-up to the 2017 election...

  • Look of dismay

    September 25, 2015

    He looked me straight in the eye – as did his American fellow top executive that same day across the Atlantic – the now former Volkswagen boss Martin. Straight into the camera, they apologised for the fact that Volkswagen had for years deceived us. Openness and transparency had clearly been advised. Excellent. And critical to our communications field. But would you have done it like that? I wouldn't. The resulting blow was enormous: in just 10...

  • You Achieve Concrete Success For Your Members Through A Broad Approach

    October 28, 2014

    An advice for branch - and professional organisations Is ‘looking after your members’ interests’ the same thing as ‘managing your membership’s reputation’? Many will be inclined to say that it is. But that is not entirely logical. Because fighting for your members’ interests can sometimes be at odds with the reputation of that same group of members. Often, the art is to find the balance between short-term and long-term interests...

  • Banks As Utility companies?

    August 19, 2014

    A big survey by international communication agency FleishmanHillard and its research partner Lepere Analytics recently revealed a significant ‘authenticity gap’ between Dutch consumers’ expectations and experiences of 160 big brands: the Authenticity Gap. The Dutch banking sector did not score well in the survey, which could be explained by the banking crisis. But according to FleishmanHillard, this score is also reparable.

  • European Wish Lists: What Is In The Election Manifestos?

    April 23, 2014

    One more month to go before the European Parliament elections. Which direction do the major political alliances want to take with Europe? What are the big issues for the next five years? And what is the value of these manifestos? Communications agency FleishmanHillard – with offices in not only Amsterdam and The Hague but also in Brussels – throws light on the European electoral programmes.

  • Ignorance Breeds Suspicion

    March 19, 2014

    How communication can increase confidence in the food industry It has been a hot topic in the food industry for some time now: How can we create and maintain confidence? And within that context: How important is transparency and how can we promote it from within the sector? I remember that transparency came up several times during the 2012 VMT event as the key to increasing confidence. In fact: as an inevitable trend that the...

  • The Message Has Been Passed On… Or Hasn’t It?

    March 18, 2014

    Cascading: a frequently used term in the internal communication discipline. Outside that realm, most people will probably be scratching their heads when they hear it. Cascading simply means communication messages being passed on within organisations, from the top down to the rest of the organisation. Imagine that the top of the organisation develops a new strategy, which is conveyed throughout the organisation. Larger organisations often attempt to cascade this new information: sending the information via...

  • Public Affairs and Communication: Arranged Marriage or LAT Relationship?

    February 14, 2014

    Some interest groups have incorporated public affairs (PA) and communications into one department; others organise them separately. Why is that? And is there a golden rule about having the two disciplines in one single department or not?